Marketing Plan for Electronic Resources (template)

Marie Kennedy

Marketing Plan for Electronic Resources (template)

Marie Kennedy

William H. Hannon Library

Research output: Other contribution

Abstract

This template may be used with the marketing plan report outline in Chapter 4 of Marketing Your Library’s Electronic Resources, 2^nd edition. Download the supplement file, which is a Microsoft Word version, ready for you to customize.

Original language	English
State	Published - Jan 1 2017

Publication series

Name	LMU Librarian Publications & Presentations

Access to Document

http://digitalcommons.lmu.edu/librarian_pubs/37

Cite this

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title = "Marketing Plan for Electronic Resources (template)",

abstract = "This template may be used with the marketing plan report outline in Chapter 4 of Marketing Your Library{\textquoteright}s Electronic Resources, 2nd edition. Download the supplement file, which is a Microsoft Word version, ready for you to customize.",

author = "Marie Kennedy",

year = "2017",

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language = "English",

series = "LMU Librarian Publications \& Presentations",

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T3 - LMU Librarian Publications & Presentations

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