TY - JOUR
T1 - Marketing strategies of korean MNCs in the US consumer electronics industry
T2 - A comparison with japanese competitors
AU - Paik, Yongsun
PY - 1998/8/17
Y1 - 1998/8/17
KW - Japanese MNCs
KW - Korean MNCs
KW - Marketing strategies
UR - http://www.scopus.com/inward/record.url?scp=85023918208&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85023918208&partnerID=8YFLogxK
U2 - 10.1300/J130v04n01_05
DO - 10.1300/J130v04n01_05
M3 - Article
AN - SCOPUS:85023918208
SN - 1068-6061
VL - 4
SP - 73
EP - 92
JO - Journal of Transnational Management Development
JF - Journal of Transnational Management Development
IS - 1
ER -