Marketing Strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strategic Management in the 21St Century
Subtitle of host publication	Volume 1: The Operational Environment: Volume 2: Corporate Strategy: Volume 3: Theories of Strategic Management
Publisher	Bloomsbury Publishing Plc.
Pages	V2-95-V2-120
Volume	2
ISBN (Electronic)	9780313397424
ISBN (Print)	9780313397417
State	Published - Jan 1 2013
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Marketing Strategy",

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