Marketing Strategy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Management in the 21st Century
PublisherBloomsbury Publishing Plc.
PagesV2 95-120
Volume2
ISBN (Electronic)9780313397424
ISBN (Print)9780313397417
StatePublished - 2013

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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