Marketing Strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strategic Management in the 21st Century
Publisher	Bloomsbury Publishing Plc.
Pages	V2 95-120
Volume	2
ISBN (Electronic)	9780313397424
ISBN (Print)	9780313397417
State	Published - 2013

ASJC Scopus Subject Areas

TY - CHAP

T1 - Marketing Strategy

AU - Winsor, Robert D.

PY - 2013

Y1 - 2013

UR - https://www.scopus.com/pages/publications/85213507749

UR - https://www.scopus.com/pages/publications/85213507749#tab=citedBy

UR - https://ebookcentral.proquest.com/lib/lmu/reader.action?docID=1524100&ppg=424

UR - https://lmu.primo.exlibrisgroup.com/permalink/01LMU_INST/mq4q04/alma991008717179708066

M3 - Chapter

AN - SCOPUS:85213507749

SN - 9780313397417

VL - 2

SP - V2 95-120

BT - Strategic Management in the 21st Century

PB - Bloomsbury Publishing Plc.

ER -