| Original language | English |
|---|---|
| Pages (from-to) | 75-96 |
| Number of pages | 22 |
| Journal | Journal of Marketing Theory and Practice |
| Volume | 31 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 11 2022 |
ASJC Scopus Subject Areas
- Marketing
Marketing through the eyes of senior management: Insights from Fortune 500 reporting
Johanna Frösén, David W. Stewart
Research output: Contribution to journal › Article › peer-review