Marketing Your Library's Electronic Resources: A How-To-Do-It Manual

Marie R. Kennedy; Cheryl LaGuardia

Marketing Your Library's Electronic Resources: A How-To-Do-It Manual

Harvard University

Research output: Book/Report › Book

Abstract

It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes:

Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes

Original language	American English
Publisher	ALA Neal-Schuman
Number of pages	144
State	Published - Mar 7 2013

Keywords

marketing
marketing plan
electronic resources
library

Disciplines

Library and Information Science

Cite this

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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual

Abstract

Keywords

Disciplines

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Cite this