TY - BOOK
T1 - Marketing Your Library’s Electronic Resources, Second Edition: A How-To-Do-It Manual for Librarians
AU - Kennedy, Marie R.
AU - LaGuardia, Cheryl
N1 - addthis_pub = 'ALAMarketing'; 176 pages8.5" x 11"SoftcoverISBN-13: 9780838915653Year Published: 2017AP Categories: A, C, I, XThis title will be available September 2017. You may place an order and the item will be shipped when it becomes available.When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library.
PY - 2017/10/5
Y1 - 2017/10/5
N2 - When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes seven complete programs from both public and academic libraries; an examination of the e-resource life cycle; cutting edge guidance on COUNTER usage reports and other web analytics; advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more; a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and numerous examples of well-executed plans and outcomes. This book’s flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
AB - When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes seven complete programs from both public and academic libraries; an examination of the e-resource life cycle; cutting edge guidance on COUNTER usage reports and other web analytics; advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more; a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and numerous examples of well-executed plans and outcomes. This book’s flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
KW - Marketing
KW - electronic resources
KW - library
UR - https://search.worldcat.org/en/title/1027044040
M3 - Book
BT - Marketing Your Library’s Electronic Resources, Second Edition: A How-To-Do-It Manual for Librarians
PB - ALA Neal-Schuman
ER -