Marketing’s Theoretical and Conceptual Value Proposition: An Abstract

Martin Key; Terry Clark; O. C. Ferrell; Leyland Pitt; David Stewart

doi:10.1007/978-3-319-66023-3_92

Marketing’s Theoretical and Conceptual Value Proposition: An Abstract

Martin Key
, Terry Clark
, O. C. Ferrell
, Leyland Pitt
, David Stewart

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Back to the Future: Using Marketing Basics to Provide Customer Value
Subtitle of host publication	Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Publisher	Springer Nature
Pages	255-256
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-319-66023-3_92
State	Published - 2018

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Access to Document

10.1007/978-3-319-66023-3_92

Cite this

Key, M., Clark, T., Ferrell, O. C., Pitt, L., & Stewart, D. (2018). Marketing’s Theoretical and Conceptual Value Proposition: An Abstract. In Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference (pp. 255-256). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-66023-3_92

Marketing’s Theoretical and Conceptual Value Proposition: An Abstract. / Key, Martin; Clark, Terry; Ferrell, O. C. et al.
Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2018. p. 255-256 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Key, M, Clark, T, Ferrell, OC, Pitt, L & Stewart, D 2018, Marketing’s Theoretical and Conceptual Value Proposition: An Abstract. in Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 255-256. https://doi.org/10.1007/978-3-319-66023-3_92

Key M, Clark T, Ferrell OC, Pitt L, Stewart D. Marketing’s Theoretical and Conceptual Value Proposition: An Abstract. In Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Springer Nature. 2018. p. 255-256. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-66023-3_92

Key, Martin ; Clark, Terry ; Ferrell, O. C. et al. / Marketing’s Theoretical and Conceptual Value Proposition : An Abstract. Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2018. pp. 255-256 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Marketing’s Theoretical and Conceptual Value Proposition: An Abstract

Publication series

ASJC Scopus Subject Areas

Access to Document

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