@article{89a6a511ff454fcdaee15ab65d5a3356,
title = "Marketing{\textquoteright}s theoretical and conceptual value proposition: opportunities to address marketing{\textquoteright}s influence",
keywords = "Conceptual and theoretical research, Discipline drift, Discipline myopia, Marketing influence",
author = "Key, \{Thomas Martin\} and Terry Clark and Oc Ferrell and Stewart, \{David W.\} and Leyland Pitt",
note = "Publisher Copyright: {\textcopyright} 2020, Academy of Marketing Science.",
year = "2020",
month = jul,
day = "27",
doi = "10.1007/s13162-020-00176-7",
language = "English",
volume = "10",
pages = "151--167",
journal = "AMS Review",
issn = "1869-814X",
publisher = "Springer",
number = "3-4",
}