@article{7a64caf0cbd04203ad52f3fa79b6ed86,
title = "Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces",
keywords = "consumer well-being, entrepreneurship, field experiment, marketplace access, marketplace literacy, randomized control trial, subsistence contexts",
author = "Madhubalan Viswanathan and Nita Umashankar and Arun Sreekumar and Ashley Goreczny",
note = "Publisher Copyright: {\textcopyright} American Marketing Association 2021.",
year = "2021",
month = feb,
day = "10",
doi = "10.1177/0022242921998385",
language = "English",
volume = "85",
pages = "113--129",
journal = "Journal of Marketing",
issn = "0022-2429",
publisher = "Sage Publications",
number = "3",
}