@article{b360147e74e949319a583b2b95104291,
title = "Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India",
keywords = "demonetization, marketplace literacy, subsistence marketplaces",
author = "Madhubalan Viswanathan and Saravana Jaikumar and Arun Sreekumar and Shantanu Dutta",
note = "Publisher Copyright: Copyright 2020 by The American Council on Consumer Interests",
year = "2021",
month = mar,
doi = "10.1111/joca.12300",
language = "English",
volume = "55",
pages = "179--202",
journal = "Journal of Consumer Affairs",
issn = "0022-0078",
publisher = "Wiley",
number = "1",
}