Maximum versus meaningful discrimination in scale response: Implications for validity of measurement of consumer perceptions about products

Madhubalan Viswanathan; Seymour Sudman; Michael Johnson

doi:10.1016/S0148-2963(01)00296-X

Maximum versus meaningful discrimination in scale response: Implications for validity of measurement of consumer perceptions about products

Madhubalan Viswanathan, Seymour Sudman, Michael Johnson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	108-124
Number of pages	17
Journal	Journal of Business Research
Volume	57
Issue number	2
DOIs	https://doi.org/10.1016/S0148-2963(01)00296-X
State	Published - Feb 2004
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Consumer perceptions
Measurement
Number of response alternatives
Response categories
Scales

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10.1016/S0148-2963(01)00296-X

Cite this

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title = "Maximum versus meaningful discrimination in scale response: Implications for validity of measurement of consumer perceptions about products",

keywords = "Consumer perceptions, Measurement, Number of response alternatives, Response categories, Scales",

author = "Madhubalan Viswanathan and Seymour Sudman and Michael Johnson",

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KW - Response categories

KW - Scales

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Maximum versus meaningful discrimination in scale response: Implications for validity of measurement of consumer perceptions about products

ASJC Scopus Subject Areas

Keywords

Access to Document

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