Maximum versus meaningful discrimination in scale response: Implications for validity of measurement of consumer perceptions about products

Madhubalan Viswanathan, Seymour Sudman, Michael Johnson

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)108-124
Number of pages17
JournalJournal of Business Research
Volume57
Issue number2
DOIs
StatePublished - Feb 2004
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Consumer perceptions
  • Measurement
  • Number of response alternatives
  • Response categories
  • Scales

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