Measurement Beyond the Firm

David W. Stewart

doi:10.1007/978-3-030-15565-0_12

Measurement Beyond the Firm

David W. Stewart

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Financial Dimensions Of Marketing Decisions
Pages	225-236
Number of pages	12
DOIs	https://doi.org/10.1007/978-3-030-15565-0_12
State	Published - 2019

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10.1007/978-3-030-15565-0_12

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TY - CHAP

T1 - Measurement Beyond the Firm

AU - Stewart, David W.

PY - 2019

Y1 - 2019

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=lmupure2024&SrcAuth=WosAPI&KeyUT=WOS:000490275700012&DestLinkType=FullRecord&DestApp=WOS_CPL

U2 - 10.1007/978-3-030-15565-0_12

DO - 10.1007/978-3-030-15565-0_12

M3 - Chapter

SP - 225

EP - 236

BT - Financial Dimensions Of Marketing Decisions

ER -

Measurement Beyond the Firm

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