Original language | English |
---|---|
Pages (from-to) | 494-504 |
Number of pages | 11 |
Journal | Journal of Advertising |
Volume | 50 |
Issue number | 4 |
DOIs | |
State | Published - 2021 |
ASJC Scopus Subject Areas
- Business and International Management
- Communication
- Marketing
Alexander Mafael, Sascha Raithel, Charles R. Taylor, David W. Stewart
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 494-504 |
Number of pages | 11 |
Journal | Journal of Advertising |
Volume | 50 |
Issue number | 4 |
DOIs | |
State | Published - 2021 |