@article{cdf43f78a83047599ec95de47002ce65,
title = "Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising",
author = "Alexander Mafael and Sascha Raithel and Taylor, \{Charles R.\} and Stewart, \{David W.\}",
note = "Publisher Copyright: {\textcopyright} 2021 The Author(s). Published with license by Taylor and Francis Group, LLC.",
year = "2021",
doi = "10.1080/00913367.2021.1883488",
language = "English",
volume = "50",
pages = "494--504",
journal = "Journal of Advertising",
issn = "0091-3367",
publisher = "Taylor and Francis Group",
number = "4",
}