Media, sport, and consumer culture: The fan as consumer in television commercials

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Routledge Handbook of Sport Communication
Publisher	Taylor and Francis
Pages	410-420
Number of pages	11
ISBN (Electronic)	9781136339493
ISBN (Print)	9780415518192
DOIs	https://doi.org/10.4324/9780203123485-53
State	Published - Jan 1 2013

ASJC Scopus Subject Areas

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title = "Media, sport, and consumer culture: The fan as consumer in television commercials",

author = "Wenner, {Lawrence A.}",

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