@article{3eadbea350264ad9943187000a61c32c,
title = "Men engage in self-deceptive enhancement, whereas women engage in impression management",
keywords = "Gender, Impression management, Prevention focus, Promotion focus, Regulatory focus, Self-deceptive enhancement, Socially desirable responding",
author = "Lalwani, {Ashok K.} and Hyejin Lee and Shrum, {L. J.} and Madhu Viswanathan",
year = "2023",
month = mar,
day = "1",
doi = "10.1002/mar.21805",
language = "English",
volume = "40",
pages = "1405--1416",
journal = "Psychology and Marketing",
issn = "0742-6046",
publisher = "Wiley",
number = "7",
}