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Men engage in self-deceptive enhancement, whereas women engage in impression management

  • Indiana University - Bloomington
  • Sungkyunkwan University
  • Department of Marketing, HEC Paris

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1405-1416
Number of pages12
JournalPsychology and Marketing
Volume40
Issue number7
DOIs
StatePublished - Mar 1 2023

Keywords

  • Gender
  • Impression management
  • Prevention focus
  • Promotion focus
  • Regulatory focus
  • Self-deceptive enhancement
  • Socially desirable responding

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