@article{9990943e89d245d4a63d3b99025a31e2,
title = "Message and media: the future of advertising research and practice in a digital environment",
keywords = "Advertising media, advertising message, creativity, directed search, goal, history of media, media complementarity",
author = "Scott Koslow and Stewart, {David W.}",
note = "Publisher Copyright: {\textcopyright} 2021 Advertising Association.",
year = "2021",
month = jul,
day = "26",
doi = "10.1080/02650487.2021.1954804",
language = "English",
volume = "41",
pages = "827--849",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "Taylor and Francis Group",
number = "5",
}