| Original language | English |
|---|---|
| Pages (from-to) | 1-74 |
| Number of pages | 74 |
| Journal | Current Issues and Research in Advertising |
| Volume | 8 |
| Issue number | 2 |
| DOIs | |
| State | Published - Sep 1985 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Methodological and theoretical foundations of advertising copytesting: A review
- David W. Stewart
- , Connie Pechrnann
- , Srinivasan Ratneshwar
- , Jon Stroud
- , Beverly Bryant
Research output: Contribution to journal › Article › peer-review