Mocking the fan for fun and profit: Sports dirt, fanship identity, and commercial narratives

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Sports Media
Subtitle of host publication	Transformation, Integration, Consumption
Publisher	Taylor and Francis
Pages	61-76
Number of pages	16
ISBN (Electronic)	9781136838828
ISBN (Print)	9780203832790
State	Published - Jan 25 2012

ASJC Scopus Subject Areas

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