Modeling regret effects on consumer post-purchase decisions

My Bui; Anjala S. Krishen; Kenneth Bates

doi:10.1108/03090561111137615

Modeling regret effects on consumer post-purchase decisions

My Bui, Anjala S. Krishen, Kenneth Bates

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1068-1090
Number of pages	23
Journal	European Journal of Marketing
Volume	45
Issue number	7
DOIs	https://doi.org/10.1108/03090561111137615
State	Published - Jul 2011

ASJC Scopus Subject Areas

Marketing

Keywords

Compulsory purchase
Consumer satisfaction
Consumers
Marketing

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10.1108/03090561111137615

Cite this

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title = "Modeling regret effects on consumer post-purchase decisions",

keywords = "Compulsory purchase, Consumer satisfaction, Consumers, Marketing",

author = "My Bui and Krishen, {Anjala S.} and Kenneth Bates",

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AU - Krishen, Anjala S.

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KW - Consumer satisfaction

KW - Consumers

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JF - European Journal of Marketing

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Modeling regret effects on consumer post-purchase decisions

ASJC Scopus Subject Areas

Keywords

Access to Document

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