Original language | English |
---|---|
Pages (from-to) | 20-25 |
Number of pages | 6 |
Journal | Marketing Management |
Volume | 18 |
Issue number | 6 |
State | Published - Nov 2009 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Andrew J. Rohm, Fareena Sultan, Fleura Bardhi
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 20-25 |
Number of pages | 6 |
Journal | Marketing Management |
Volume | 18 |
Issue number | 6 |
State | Published - Nov 2009 |
Externally published | Yes |