| Original language | English |
|---|---|
| Pages (from-to) | 20-25 |
| Number of pages | 6 |
| Journal | Marketing Management |
| Volume | 18 |
| Issue number | 6 |
| State | Published - Nov 2009 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Multitasking Youth
- Andrew J. Rohm
- , Fareena Sultan
- , Fleura Bardhi
Research output: Contribution to journal › Article › peer-review