@article{b1bdf4ffc38e466694b3349f9fcf7b61,
title = "Music to the ears: the role of sonic branding in advertising",
keywords = "advertising, brand experience, engagement, positive emotions, Sonic branding",
author = "Elyria Kemp and Cho, {Yoon Na} and My Bui and Alex Kintzer",
note = "Publisher Copyright: {\textcopyright} 2023 Advertising Association.",
year = "2024",
doi = "10.1080/02650487.2023.2273645",
language = "English",
volume = "43",
pages = "1039--1059",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "Taylor and Francis Group",
number = "6",
}