Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts

Srinivas Venugopal, Madhubalan Viswanathan

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)336-353
Number of pages18
JournalJournal of Public Policy and Marketing
Volume40
Issue number3
DOIs
StatePublished - Jul 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • consumption constraints
  • poverty
  • subsistence entrepreneurship
  • well-being

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