Original language | English |
---|---|
Pages (from-to) | 1-4 |
Number of pages | 4 |
Journal | Journal of the Academy of Marketing Science |
Volume | 35 |
Issue number | 1 |
DOIs | |
State | Published - Mar 2007 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Economics and Econometrics
- Marketing