Niche Brand

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Palgrave Encyclopedia of Strategic Management
Publisher	Springer Science+Business Media
Pages	1123-1126
Number of pages	4
ISBN (Electronic)	9781137007728
ISBN (Print)	9781137491909
DOIs	https://doi.org/10.1057/978-1-137-00772-8_499
State	Published - Jan 1 2018

ASJC Scopus Subject Areas

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title = "Niche Brand",

author = "Sijun Wang",

note = "Publisher Copyright: {\textcopyright} Macmillan Publishers Ltd., part of Springer Nature 2018",

year = "2018",

month = jan,

day = "1",

doi = "10.1057/978-1-137-00772-8\_499",

language = "English",

isbn = "9781137491909",

pages = "1123--1126",

booktitle = "The Palgrave Encyclopedia of Strategic Management",

publisher = "Springer Science+Business Media",

}

TY - CHAP

T1 - Niche Brand

AU - Wang, Sijun

N1 - Publisher Copyright: © Macmillan Publishers Ltd., part of Springer Nature 2018

PY - 2018/1/1

Y1 - 2018/1/1

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U2 - 10.1057/978-1-137-00772-8_499

DO - 10.1057/978-1-137-00772-8_499

M3 - Chapter

AN - SCOPUS:105013195267

SN - 9781137491909

SP - 1123

EP - 1126

BT - The Palgrave Encyclopedia of Strategic Management

PB - Springer Science+Business Media

ER -