Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract

Nobuyuki Fukawa; David W. Stewart

doi:10.1007/978-3-030-39165-2_55

Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract

Nobuyuki Fukawa, David W. Stewart

Marketing and Business Law

Missouri University of Science and Technology

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	129-130
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-39165-2_55
State	Published - Jun 16 2020

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Affect
Customer satisfaction
Moral identity
Non-conscious processing
Perceived reasonableness
Priming

Access to Document

10.1007/978-3-030-39165-2_55

Cite this

Fukawa, N., & Stewart, D. W. (2020). Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 129-130). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-39165-2_55

Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract. / Fukawa, Nobuyuki; Stewart, David W.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2020. p. 129-130 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Fukawa, N & Stewart, DW 2020, Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 129-130. https://doi.org/10.1007/978-3-030-39165-2_55

Fukawa N, Stewart DW. Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2020. p. 129-130. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-39165-2_55

Fukawa, Nobuyuki ; Stewart, David W. / Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction : An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2020. pp. 129-130 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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