TY - CHAP
T1 - NoReal Men, Himbos, And Bros: Continuity And Change In The Portrayal Of Masculinities In Sport-Dirtied Beer Advertising
AU - Finlay, Christopher J
AU - Wenner, Lawrence A
N1 - This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and 'real-world' examples in the sociological study of sport and alcohol that would appeal to a global audience. Implications drawn from the chapters in the book will offer new insights and critiques on the sport-alcohol nexus.
PY - 2020/8/6
Y1 - 2020/8/6
N2 - In recent years, the relationship between sport and alcohol has become an increasingly popular topic for study, with many current research projects and publications aligning with a public health or medical focus. This volume prioritizes social inquiry and an emphasis on the sociological study of sport and alcohol to help (re)shape the terms of ongoing debates on this topic. Both emerging and expert scholars capture the contested terrain of the sport-alcohol nexus, exploring a range of issues and controversies with a specific focus on promotional culture, policy legislation/regulation, and identity politics. Chapters discuss the intricate social connections of what has become an entrenched, naturalized and global culture of alcohol promotion and consumption within sport. This volume is intentionally global in focus (with geographical regions represented by both chapter topics as well as contributors) and each chapter adds a truly valuable 'spirit' to making sense of the complex relationship between sport and alcohol.
AB - In recent years, the relationship between sport and alcohol has become an increasingly popular topic for study, with many current research projects and publications aligning with a public health or medical focus. This volume prioritizes social inquiry and an emphasis on the sociological study of sport and alcohol to help (re)shape the terms of ongoing debates on this topic. Both emerging and expert scholars capture the contested terrain of the sport-alcohol nexus, exploring a range of issues and controversies with a specific focus on promotional culture, policy legislation/regulation, and identity politics. Chapters discuss the intricate social connections of what has become an entrenched, naturalized and global culture of alcohol promotion and consumption within sport. This volume is intentionally global in focus (with geographical regions represented by both chapter topics as well as contributors) and each chapter adds a truly valuable 'spirit' to making sense of the complex relationship between sport and alcohol.
UR - https://books.emeraldinsight.com/page/detail/Sport-Alcohol-and-Social-Inquiry/?K=9781787698420
UR - https://lmu.primo.exlibrisgroup.com/permalink/01LMU_INST/mq4q04/alma991022433584108066
M3 - Chapter
SP - 9
EP - 27
BT - Sport, Alcohol and Social Inquiry: A Global Cocktail
PB - Emerald Publishing Limited
ER -