On factors and clusters in segmentation research-a comment

David W. Stewart; David H. Furse

doi:10.1080/00913367.1984.10672917

On factors and clusters in segmentation research-a comment

David W. Stewart, David H. Furse

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	58-59
Number of pages	2
Journal	Journal of Advertising
Volume	13
Issue number	4
DOIs	https://doi.org/10.1080/00913367.1984.10672917
State	Published - Dec 1 1984

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

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10.1080/00913367.1984.10672917

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On factors and clusters in segmentation research-a comment

ASJC Scopus Subject Areas

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