On the ethics of product placement in media entertainment

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)101-132
Number of pages32
JournalJournal of Promotion Management
Volume10
Issue number1-2
DOIs
StatePublished - May 11 2004
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Commercial speech
  • Ethics
  • Media
  • Movies
  • Princeton video image
  • Product integration
  • Product placement
  • Television programming
  • Video insertion
  • Virtual advertising

Cite this