@article{d31670eed0af4542850fe713a9ef8a44,
title = "On the ethics of product placement in media entertainment",
keywords = "Commercial speech, Ethics, Media, Movies, Princeton video image, Product integration, Product placement, Television programming, Video insertion, Virtual advertising",
author = "Wenner, {Lawrence A.}",
year = "2004",
month = may,
day = "11",
doi = "10.1300/J057v10n01_08",
language = "English",
volume = "10",
pages = "101--132",
journal = "Journal of Promotion Management",
issn = "1049-6491",
publisher = "Taylor and Francis Group",
number = "1-2",
}