@inbook{36460ba6d3164b34a28d465aaf5136f2,
title = "On the Ethics of Product Placement in Media Entertainment",
keywords = "Commercial speech, Ethics, Media, Movies, Princeton video image, Product integration, Product placement, Televisionprogramming, Video insertion, Virtual advertising",
author = "Wenner, {Lawrence A.}",
note = "Publisher Copyright: {\textcopyright} 2004 by The Haworth Press, Inc. All rights reserved.",
year = "2004",
month = may,
day = "28",
language = "English",
isbn = "9780789025340",
pages = "101--132",
booktitle = "Handbook of Product Placement in the Mass Media",
publisher = "Taylor and Francis",
}