Online Focus Groups

David W. Stewart; Prem Shamdasani

doi:10.1080/00913367.2016.1252288

Online Focus Groups

David W. Stewart, Prem Shamdasani

Marketing and Business Law

National University of Singapore

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	48-60
Number of pages	13
Journal	Journal of Advertising
Volume	46
Issue number	1
DOIs	https://doi.org/10.1080/00913367.2016.1252288
State	Published - Jan 2 2017

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

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10.1080/00913367.2016.1252288

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Online Focus Groups

ASJC Scopus Subject Areas

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