| Original language | English |
|---|---|
| Pages (from-to) | 48-60 |
| Number of pages | 13 |
| Journal | Journal of Advertising |
| Volume | 46 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2 2017 |
ASJC Scopus Subject Areas
- Business and International Management
- Communication
- Marketing
Online Focus Groups
David W. Stewart, Prem Shamdasani
Research output: Contribution to journal › Article › peer-review