@article{8289463e717e423b9da323a8da18a9ed,
title = "Part V: Other Consequences of Corporate Reputation: Strategic alliances and firm-based legitimacy",
keywords = "advertising, brand, communications, corporate branding, e-communication, identity, image, intangibles, philanthropy, positioning, reputation, stakeholder",
author = "Paul Olk and Ring, {Peter Smith}",
note = "Publisher Copyright: {\textcopyright} 1997, Palgrave Macmillan.",
year = "1997",
month = jul,
day = "1",
doi = "10.1057/palgrave.crr.1540028",
language = "English",
volume = "1",
pages = "109--114",
journal = "Corporate Reputation Review",
issn = "1363-3589",
publisher = "Palgrave MacMillan",
number = "2",
}