Partial employees and consumers: A postmodern, meta-theoretical perspective for services marketing

Chris Manolis, Laurie A. Meamber, Robert D. Winsor, Charles M. Brooks

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)225-243
Number of pages19
JournalMarketing Theory
Volume1
Issue number2
DOIs
StatePublished - Jun 2001

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Partial Employee
  • Postmodernism
  • Service Management
  • Service Marketing

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