Personality-Relatedness and Reciprocity framework for analyzing retailer-consumer interactions

Velitchka D. Kaltcheva; A. Parasuraman

doi:10.1016/j.jbusres.2008.05.019

Personality-Relatedness and Reciprocity framework for analyzing retailer-consumer interactions

University of Miami

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	601-608
Number of pages	8
Journal	Journal of Business Research
Volume	62
Issue number	6
DOIs	https://doi.org/10.1016/j.jbusres.2008.05.019
State	Published - Jun 2009

ASJC Scopus Subject Areas

Marketing

Keywords

Personality-relatedness
Positioning strategies
Reciprocity
Retailer-consumer interactions

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10.1016/j.jbusres.2008.05.019

Cite this

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title = "Personality-Relatedness and Reciprocity framework for analyzing retailer-consumer interactions",

keywords = "Personality-relatedness, Positioning strategies, Reciprocity, Retailer-consumer interactions",

author = "Kaltcheva, {Velitchka D.} and A. Parasuraman",

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volume = "62",

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journal = "Journal of Business Research",

issn = "0148-2963",

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T1 - Personality-Relatedness and Reciprocity framework for analyzing retailer-consumer interactions

AU - Kaltcheva, Velitchka D.

AU - Parasuraman, A.

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KW - Positioning strategies

KW - Reciprocity

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Personality-Relatedness and Reciprocity framework for analyzing retailer-consumer interactions

ASJC Scopus Subject Areas

Keywords

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