TY - JOUR
T1 - Personality-Relatedness and Reciprocity framework for analyzing retailer-consumer interactions
AU - Kaltcheva, Velitchka D.
AU - Parasuraman, A.
PY - 2009/6
Y1 - 2009/6
KW - Personality-relatedness
KW - Positioning strategies
KW - Reciprocity
KW - Retailer-consumer interactions
UR - https://www.scopus.com/pages/publications/63549092810
UR - https://www.scopus.com/pages/publications/63549092810#tab=citedBy
U2 - 10.1016/j.jbusres.2008.05.019
DO - 10.1016/j.jbusres.2008.05.019
M3 - Article
AN - SCOPUS:63549092810
SN - 0148-2963
VL - 62
SP - 601
EP - 608
JO - Journal of Business Research
JF - Journal of Business Research
IS - 6
ER -