| Original language | English |
|---|---|
| Pages (from-to) | 4-10 |
| Number of pages | 7 |
| Journal | Journal of Business Strategy |
| Volume | 8 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1987 |
ASJC Scopus Subject Areas
- Management Information Systems
- Strategy and Management
Planning a face-lift: Implementing a corporate image program
- Edmund R. Gray
- , Larry R. Smeltzer
Research output: Contribution to journal › Review article › peer-review