Planning a face-lift: Implementing a corporate image program

Edmund R. Gray; Larry R. Smeltzer

doi:10.1108/eb039182

Planning a face-lift: Implementing a corporate image program

Edmund R. Gray
, Larry R. Smeltzer

Management

Arizona State University

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	4-10
Number of pages	7
Journal	Journal of Business Strategy
Volume	8
Issue number	1
DOIs	https://doi.org/10.1108/eb039182
State	Published - Mar 1987

ASJC Scopus Subject Areas

Management Information Systems
Strategy and Management

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10.1108/eb039182

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title = "Planning a face-lift: Implementing a corporate image program",

author = "Gray, \{Edmund R.\} and Smeltzer, \{Larry R.\}",

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AU - Gray, Edmund R.

AU - Smeltzer, Larry R.

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JO - Journal of Business Strategy

JF - Journal of Business Strategy

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Planning a face-lift: Implementing a corporate image program

ASJC Scopus Subject Areas

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