Portrayals of Minorities and Women in Super Bowl Advertising

Charles R. Taylor, Alexander Mafael, Sascha Raithel, Carissa M. Anthony, David W. Stewart

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1535-1572
Number of pages38
JournalJournal of Consumer Affairs
Volume53
Issue number4
DOIs
StatePublished - Dec 1 2019

ASJC Scopus Subject Areas

  • Sociology and Political Science
  • General Economics,Econometrics and Finance

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