Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising

Sascha Raithel; Charles R. Taylor; David W. Stewart; Alexander Mafael

doi:10.1007/978-3-031-77506-2_10

Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising

Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The Super Bowl is a game, and the NFL is a league of teams, but it is also a business that seeks growth and new opportunities for expanding audiences and revenue. Some of these opportunities involve expansion into new markets, while others focus on new product offerings. This chapter examines NFL strategies for expansion and growth and identifies strategies for developing new markets and product offerings that can be applied in any business using the NFL as an exemplar.

Original language	English
Title of host publication	Winning the Advertising Game: Lessons from the Super Bowl Ad Champions
Editors	Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Place of Publication	Cham
Publisher	Springer Nature Switzerland
Pages	135-139
Number of pages	5
ISBN (Print)	978-3-031-77506-2
DOIs	https://doi.org/10.1007/978-3-031-77506-2_10
State	Published - 2025

Keywords

Pure

Access to Document

10.1007/978-3-031-77506-2_10

https://doi.org/10.1007/978-3-031-77506-2_10

Cite this

Raithel, S., Taylor, C. R., Stewart, D. W., & Mafael, A. (2025). Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising. In S. Raithel, C. R. Taylor, D. W. Stewart, & A. Mafael (Eds.), Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (pp. 135-139). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-77506-2_10

Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising. / Raithel, Sascha; Taylor, Charles R.; Stewart, David W. et al.
Winning the Advertising Game: Lessons from the Super Bowl Ad Champions. ed. / Sascha Raithel; Charles R. Taylor; David W. Stewart; Alexander Mafael. Cham: Springer Nature Switzerland, 2025. p. 135-139.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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