@article{ed900f8332784c3a9af7d31601c68746,
title = "Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing",
keywords = "Consumer power, Pay What You Want (PWYW) pricing, Value perceptions, Word-of-mouth (WOM)",
author = "Barone, \{Michael J.\} and Bae, \{T. J.\} and Shanshan Qian and Jason d'Mello",
year = "2017",
month = sep,
doi = "10.1007/s11002-017-9425-6",
language = "English",
volume = "28",
pages = "437--447",
journal = "Marketing Letters",
issn = "0923-0645",
publisher = "Springer",
number = "3",
}