Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing

Michael J. Barone; T. J. Bae; Shanshan Qian; Jason d'Mello

doi:10.1007/s11002-017-9425-6

Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing

Michael J. Barone, T. J. Bae, Shanshan Qian, Jason d'Mello

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Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	437-447
Number of pages	11
Journal	Marketing Letters
Volume	28
Issue number	3
DOIs	https://doi.org/10.1007/s11002-017-9425-6
State	Published - Sep 2017

Keywords

Consumer power
Pay What You Want (PWYW) pricing
Value perceptions
Word-of-mouth (WOM)

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10.1007/s11002-017-9425-6

Cite this

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Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing

Keywords

Access to Document

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