Pre-game: A Brief History of (Super Bowl) Advertising

Sascha Raithel; Charles R. Taylor; David W. Stewart; Alexander Mafael

doi:10.1007/978-3-031-77506-2_1

Pre-game: A Brief History of (Super Bowl) Advertising

Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The Super Bowl has transcended from being a major sporting event to a cultural hallmark, showcasing some of the most iconic ads in advertising history. The pre-game is about understanding the history and development of the Super Bowl as a cultural event and the role advertising has played in shaping the broad appeal of the Super Bowl broadcast to the general public. This chapter maps the evolution of Super Bowl advertising over time and highlights how this evolution has influenced how we view advertising today.

Original language	English
Title of host publication	Winning the Advertising Game: Lessons from the Super Bowl Ad Champions
Editors	Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Place of Publication	Cham
Publisher	Springer Nature Switzerland
Pages	1-15
Number of pages	15
ISBN (Print)	978-3-031-77506-2
DOIs	https://doi.org/10.1007/978-3-031-77506-2_1
State	Published - 2025

Keywords

Department: Marketing
Email: [email protected]
Pure

Access to Document

10.1007/978-3-031-77506-2_1

https://doi.org/10.1007/978-3-031-77506-2_1

Cite this

Pre-game: A Brief History of (Super Bowl) Advertising. / Raithel, Sascha; Taylor, Charles R.; Stewart, David W. et al.
Winning the Advertising Game: Lessons from the Super Bowl Ad Champions. ed. / Sascha Raithel; Charles R. Taylor; David W. Stewart; Alexander Mafael. Cham: Springer Nature Switzerland, 2025. p. 1-15.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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