Preface

David W. Stewart, Craig T. Gugel

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

Original language	English
Title of host publication	Accountable Marketing
Subtitle of host publication	Linking Marketing Actions to Financial Performance
Publisher	Taylor and Francis Inc.
Pages	xx-xxii
ISBN (Electronic)	9781317274827
ISBN (Print)	9780765647061
DOIs	https://doi.org/10.4324/9781315639703
State	Published - 2016

ASJC Scopus Subject Areas

TY - CHAP

T1 - Preface

AU - Stewart, David W.

AU - Gugel, Craig T.

PY - 2016

Y1 - 2016

UR - http://www.scopus.com/inward/record.url?scp=84967154770&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84967154770&partnerID=8YFLogxK

U2 - 10.4324/9781315639703

DO - 10.4324/9781315639703

M3 - Foreword/postscript

AN - SCOPUS:84967154770

SN - 9780765647061

SP - xx-xxii

BT - Accountable Marketing

PB - Taylor and Francis Inc.

ER -