Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance

Elyria Kemp, My (Myla) Bui, McDowell Porter

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)282-292
Number of pages11
JournalJournal of Consumer Marketing
Volume38
Issue number3
DOIs
StatePublished - May 11 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Anxiety
  • Consumption
  • COVID-19
  • Emotion regulation
  • Fear
  • Rumination

Cite this