@article{202bf4460b864598b1b3065e6f5d0ad3,
title = "Processing numerical versus verbal attribute information: A study using information acquisition patterns",
keywords = "Natural-Value Numerical Information, Scale-Value Numerical Information, Within-Attribute Search, Within-Brand Search",
author = "Madhubalan Viswanathan and Sunder Narayanan",
year = "1992",
month = apr,
doi = "10.1007/BF00993998",
language = "English",
volume = "3",
pages = "201--208",
journal = "Marketing Letters",
issn = "0923-0645",
publisher = "Springer",
number = "2",
}