Processing of Numerical and Verbal Product Information

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	359-385
Number of pages	27
Journal	Journal of Consumer Psychology
Volume	5
Issue number	4
DOIs	https://doi.org/10.1207/s15327663jcp0504_03
State	Published - 1996
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Processing of Numerical and Verbal Product Information",

author = "Madhubalan Viswanathan and Childers, {Terry L.}",

year = "1996",

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publisher = "Wiley",

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