Processing of Numerical and Verbal Product Information

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	359-385
Number of pages	27
Journal	Journal of Consumer Psychology
Volume	5
Issue number	4
DOIs	https://doi.org/10.1207/s15327663jcp0504_03
State	Published - 1996
Externally published	Yes

ASJC Scopus Subject Areas

@article{c1b8ea07b36247cdba06597411133a47,

title = "Processing of Numerical and Verbal Product Information",

author = "Madhubalan Viswanathan and Childers, \{Terry L.\}",

year = "1996",

doi = "10.1207/s15327663jcp0504\_03",

language = "English",

volume = "5",

pages = "359--385",

journal = "Journal of Consumer Psychology",

issn = "1057-7408",

publisher = "Wiley",

number = "4",

}

TY - JOUR

T1 - Processing of Numerical and Verbal Product Information

AU - Viswanathan, Madhubalan

AU - Childers, Terry L.

PY - 1996

Y1 - 1996

UR - https://www.scopus.com/pages/publications/21744436192

UR - https://www.scopus.com/pages/publications/21744436192#tab=citedBy

U2 - 10.1207/s15327663jcp0504_03

DO - 10.1207/s15327663jcp0504_03

M3 - Article

AN - SCOPUS:21744436192

SN - 1057-7408

VL - 5

SP - 359

EP - 385

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

IS - 4

ER -