Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

Madhubalan Viswanathan; José Antonio Rosa

doi:10.1016/S1571-5027(07)20001-4

Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

Madhubalan Viswanathan, José Antonio Rosa

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Product and Market Development for Subsistence Marketplaces
Editors	Jose Antonio Rosa Rosa, Madhubalan Viswanathan
Pages	1-17
Number of pages	17
DOIs	https://doi.org/10.1016/S1571-5027(07)20001-4
State	Published - 2007

Publication series

Name	Advances in International Management
Volume	20
ISSN (Print)	1571-5027

ASJC Scopus Subject Areas

Business and International Management

Access to Document

10.1016/S1571-5027(07)20001-4

Cite this

Viswanathan, M., & Rosa, J. A. (2007). Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers. In J. A. R. Rosa, & M. Viswanathan (Eds.), Product and Market Development for Subsistence Marketplaces (pp. 1-17). (Advances in International Management; Vol. 20). https://doi.org/10.1016/S1571-5027(07)20001-4

Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers. / Viswanathan, Madhubalan; Rosa, José Antonio.
Product and Market Development for Subsistence Marketplaces. ed. / Jose Antonio Rosa Rosa; Madhubalan Viswanathan. 2007. p. 1-17 (Advances in International Management; Vol. 20).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

@inbook{71486f38939b4b5da198401f4b988f7d,

title = "Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers",

author = "Madhubalan Viswanathan and Rosa, {Jos{\'e} Antonio}",

year = "2007",

doi = "10.1016/S1571-5027(07)20001-4",

language = "English",

isbn = "076231396X",

series = "Advances in International Management",

pages = "1--17",

editor = "Rosa, {Jose Antonio Rosa} and Madhubalan Viswanathan",

booktitle = "Product and Market Development for Subsistence Marketplaces",

}

TY - CHAP

T1 - Product and Market Development for Subsistence Marketplaces

T2 - Consumption and Entrepreneurship beyond Literacy and Resource Barriers

AU - Viswanathan, Madhubalan

AU - Rosa, José Antonio

PY - 2007

Y1 - 2007

UR - http://www.scopus.com/inward/record.url?scp=34248658255&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=34248658255&partnerID=8YFLogxK

U2 - 10.1016/S1571-5027(07)20001-4

DO - 10.1016/S1571-5027(07)20001-4

M3 - Chapter

AN - SCOPUS:34248658255

SN - 076231396X

SN - 9780762313969

T3 - Advances in International Management

SP - 1

EP - 17

BT - Product and Market Development for Subsistence Marketplaces

A2 - Rosa, Jose Antonio Rosa

A2 - Viswanathan, Madhubalan

ER -

Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

Publication series

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this